Word: nielsens
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...offices in Burbank, several months later. Network executives are celebrating the latest Nielsen ratings: after nine straight seasons in last place in the prime-time race, NBC has finally moved up to No. 2. Its new hit The Cosby Show, a sitcom about the trials of middle-aged parents, is a major reason...
...based on an idea Tartikoff hatched after meeting Mr. T at a boxing match. He came into the office one day and wrote a note: "A-Team. Magnificent Seven, Dirty Dozen, Mission Impossible, Road Warrior all rolled into one, and Mr. T drives the car." The rest is Nielsen history. "I am not an intellectual," says Tartikoff. "I have very restrained, middle-class tastes...
Your graph vividly shows that 55% of the people prefer someone other than Mondale. The question for San Francisco delegates: Who has the best hope of beating Ronald Reagan? This is a country run by Nielsen ratings. Only Hart has the smile to compete with Reagan's on the evening news...
...anything, lethal injections, firing squads, and electrocutions will soon prove too boring for American audiences. After the novelty wears off, Nielsen ratings will begin to drop, and the state's "producers" will have to come up with a more captivating formula. The process might degenerate into a variant of "Wide World of Sports"--gladitorial contests, or maybe criminals fighting off wild animals, running hundred-yard dashes through machine-gun fire, attempting broad jumps across impossibly wide flaming pits--a veritable Olympics! Can one popularize state executions...
...constituents on the shop floor. Back in 1981, he stood in Longwy and pledged that the steel industry would be the "spearhead" of an industrial revival in France. Harsh reality has turned that promise to ashes, but his audience that day will not let him forget it. -By John Nielsen. Reported by Jordan Bonfante/Paris and Thomas A. Sanctm/Longwy