Word: nielsens
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Also, hanging on some FLDS walls is the photograph of Wendell Nielsen, a key Jeffs' ally, an FLDS money man and "a trusted confidante who did a lot more than any of us know," Brower says. Nielsen founded a Las Vegas high-tech machine shop company, NewEra Manufacturing (formerly Western Precision) that counted among its clients the U.S. Department of Defense. Texas Congresswoman Kay Granger has called for an investigation of a $1.2 million aircraft parts contract that Nielson's company signed with the federal government. Despite the image presented by quaintly dressed mothers and bucolic family life, the FLDS...
...This book deserves a spot on the desk of every executive who worries about his company's reputational risk. The author, head of strategic services at Nielsen Online, tells tale after tale of angry consumers whose gripes were magnified a thousandfold through online postings, message boards, YouTube and even the mainstream media when a seemingly ordinary dispute spiraled. In one notable consumer revolt in 2005, media pundit Jeff Jarvis used his popular blog BuzzMachine to chastise Dell founder Michael Dell on the quality of the company's laptop and customer service. A legion of other dissatisfied customers piled...
...author gives an awkward label to this new relationship between consumers and producers: consumer-generated media (CGM). Luckily, he says, this bond can be monitored, measured and repaired: "Whether you hire a major firm like Nielsen Online, Cymfony/TNS, Umbria or BuzzLogic, or use any of the various free tools available online, you should be religiously mining the Web to understand what CGM is saying about your brand...
...have other motivations for its new acquisition - particularly on the Web and in digital broadcasts. While consumers have little reason to type nbc.com into their browsers, The Weather Channel's site attracts some 40 million unique monthly visitors, according to Nielsen Online. The merger could help drive new traffic to NBC's other digital content. What's more, The Weather Channel, which is currently owned by Landmark Communications, has a brand-new $60 million state-of-the-art, high-definition recording studio in Atlanta, from which it can produce digital broadcasts both for television and the Web. Viewers can also...
...over the first model. For one thing, Apple's new gadget is nearly twice as fast as its predecessor at loading Web pages, and even faster at running video, which is crucial for the porn industry. About a third of iPhone users watch video on their phone, according to Nielsen Mobile, which is nearly 10 times the number that watch video on other cell phones. Three out of four iPhone users are men with above-average incomes, and iPhone users spend heavily on entertainment. More than a third of iPhone users shell out more than $100 on phone and data...