Word: nielsens
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Buffalo Bill is one of a handful of new series launched by the networks during the normally fallow summer season. The ratings for the half-hour show (Wednesdays, 9:30 p.m. E.D.T.) have been encouraging (it finished in the Nielsen top 30 shows in each of its first three weeks), the critical reaction has been appreciative, and it is a strong candidate for renewal in the fall...
...tough-on-the-outside, mushy-on-the-inside blend of up-from-the-ghetto chivalry seems to have won Mr. T the hearts of inner-city youth and Nielsen families alike. His A-Team television series is the only sure hit of the early 1983 ratings season, and when Mr. T goes to Washington, as he has done for the filming of D.C. Cab, the wholesomeness gets nearly out of control. Mr. T, 31, plays one of the drivers of a bankrupt cab company in the capital, who go about solving kidnapings and helping out old ladies. But in between...
...Magnum, P. I., which premiered in 1980. A genial shoot-'em-up, Magnum is set in Hawaii, a location that allows Selleck, 38, to romp on the beach and show off his grizzly-bear chest to the camera with once-a-week regularity. No. 2 in the latest Nielsen ratings, the show has apparently propelled Selleck to movie stardom as well. His first feature film, High Road to China, displaced Tootsie as the box-office leader upon its release March 18. A lethargic imitation of Raiders of the Lost Ark, with a wild chase across Asia...
...chopper ferried Captain Hawkeye Pierce homeward from Korea, the 2½-hr. final episode of M*A*S*H became the single most watched show in TV history. Based on Nielsen measurements, CBS claimed that an estimated 125 million people saw all or part of the final show, garnering 77% of last Monday night's audience. M*A*S*H surpassed the previous alltime leader, the 1980 "Who Shot J.R.?" episode of Dallas. With 30-second commercials selling for as much as $450,000, the highest price in history, the program earned CBS some $14 million...
Network executives counter with results of a Nielsen cable survey of homes plugged in to 20 or more channels. Only eight of those channels are watched more than an hour a week. As Gene Jankowski, president of the CBS Broadcast Group, notes: "Nobody buys technology for its own sake. You buy the new video technology because it provides a message you can't receive through other means. But it's not the only message, or even the most important one. The networks are. They are the only national instantaneous distribution system, and are likely to remain...