Word: nielsens
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Since 1978, when Silverman went to NBC after spectacular success as a programming wiz at the other two networks, his failures had come as fast and furiously as they might in a mini-series based on the story of Job. Prime time at NBC was a gutted ghetto, its Nielsen rating for the past season an anemic 16.6, compared with 19.8 for CBS and 18.2 for ABC. Daytime programming, where big money is made to the sound of soap-opera sighs and game-show squeals, was in even worse shape: of 22 daytime shows on the three networks...
...truth of the matter is that both the networks and the advertisers have their own little hit list, and it is prepared for them by Nielsen, which measures the size of the audience. Advertisers are not likely to stop buying commercials on Dallas. lusty as it is, so long as it remains on top. When it begins to falter in the ratings, sponsors may discover scruples and look for another series. Wildmon's coalition will probably have no influence at all on the top shows, but it may be able to claim credit for killing those series that were...
...would be there forever. Then, in 1976-77, upstart ABC pulled ahead, where it stayed for three seasons. CBS retrieved the top spot by a fraction in 1980, and last week, with the final figures in for this season, it was undisputed champ again, with a Nielsen rating of 19.8, compared with ABC's 18.2 and NBC's 16.6. CBS had eight series in the top ten, leading off with Dallas and 60 Minutes, ABC had two, and poor NBC none at all. Even CBS has a little something to worry about, however. Confronted with competition from cable...
...resulting strains may be too much for the civilian government. "Everyone said we would have a difficult time when Franco died," says a senior official in Madrid, "but we have had a relatively comfortable time so far. Perhaps the real transition to democracy begins now." -By John Nielsen...
...word here. Let's get it straight so we can report it accurately." For many viewers, Reynold's on-air outburst evidently heightened the drama of the day's events. The Nielsen ratings showed ABC with the largest share of the audience in New York, Chicago and Los Angeles...