Word: nielsens
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While the TV networks were not party to the Betamax suit, VTRs also pose obvious difficulties for broadcasters. The Nielsen ratings have already adjusted their research procedures to allow for increased VTR recording and hence delayed viewing. In any event, home use of VTRs has passed the point of no return. As U.C.L.A. law school's Melville Nimmer, an authority on copyright, points out, "It's fundamentally a part of the whole technological revolution. The old copyright system of control at the source is breaking down. It's impossible to turn time back -or smash the machines...
Paranoia has been running at a high level in the executive suite for months, and last week's events were hardly likely to reduce it. The final Nielsen ratings for the regular 1978-79 television season gave NBC its worst average in more than a decade. Johnny Carson, the brightest star in the insomniac firmament, was keeping network nabobs awake at night wondering whether he would indeed quit the Tonight Show before his contract runs out in April 1981. An embezzlement scandal was boiling, affiliate stations were restless and gossip was rampant. Parent Company RCA laid...
...shows and soap operas. Cable fans tend to be older than the Three's Company-Happy Days buffs; Showtime, HBO's biggest rival in pay-cable programming, aims many of its specials at an audience aged 40 to 45. A 1978 survey by Young & Rubicam and A.C. Nielsen Co. found that people whose sets are hooked to cable have highly "fragmented" viewing habits. They switch a lot from channel to channel rather than keeping their eyes glued to one for hours. But the survey concluded that viewers do not tune out network shows to tune in cable. Rather...
...Implicit Image: Abstract Painting in the Seventies--Nielsen Gallery, 179 Newbury St., April 29-June...
...Paul Nielsen...