Word: nielsens
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Such scenes may not occur in Wall Street law firms, but they might make a movie, perhaps even a high-class, low-Nielsen TV show. It is a pity that Osborn did not find enough that is human about major league law firms to make his book something more. -Evan Thomas
...even more painful for CBS which is trying to gain ground in the ratings on ABC. Sunday is the network's best night, starting with 60 Minutes and All in the Family, both of which are in Nielsen's top ten, and ending with the still untested Just Friends and The Mary Tyler Moore Hour. Mister Dugan was given the favored 8:30 spot after All in the Family and was expected to provide a strong bridge to Alice. Lear's cancellation, probably unprecedented at such a late date, confounded CBS'S programmers. They apparently...
...date that most people remembered much past Feb. 11, 1979. But to the hundred or so top people in the television industry, it was Black Sunday, the costliest night in TV history. In their desperation to knock out one another during the February sweeps-those weeks when Nielsen and Arbitron take an elaborate TV census-the networks spent a reported $13 million on that Sunday night to throw their heaviest punches at one another. CBS led off with Gone With the Wind; NBC followed with One Flew Over the Cuckoo's Nest; ABC, hoping to profit from the Presley...
...them as "the goddamn sweeps." He complains that "there shouldn't be such weeks in the TV calendar. They are artificial and destructive, and they contribute to the general feeling of paranoia." Like most other pernicious institutions, the sweeps still perform a function. Using two relatively small samples, Nielsen keeps regular tabs on how well the networks are doing. Some 1,200 families have the famous Nielsen meters attached to their sets to show which channel is being watched; 2,300 other families fill in diaries that tell not only what program is on but also...
...commercial stations are doing, however. For that information, which advertisers demand, the two rating services select hundreds of thousands of families, a combined total of more than 400,000 in February alone, and send them diaries. To cut costs, it was decided that instead of measuring daily, as Nielsen does for the networks, local ratings would be taken comprehensively during four months supposedly typical of their seasons: November, February, May, and three weeks in July. Based on how well they did in those periods, the stations would then decide how much to charge for each commercial minute...