Word: nielsens
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...high ratings. ABC research predicts an audience within six share points of Roots 1, but other network observers feel that Haley's comet could sputter slightly this time out. While the original Roots aired during a tame ratings period, Roots 11 appears at the peak of a Nielsen "sweeps" month, the all important period that determines advertising rates charged by network affiliate stations. NBC and CBS are spending $2 million each to combat Roots 11's premiere with first-run showings of, respectively, American Graffiti and Marathon Man. Later in the week, NBC'S Fred Silverman will...
...Sunday-night schedule to a dramatic biography of Elvis Presley. The show portrays the first-and maybe still the greatest-of the epic rockers with a dash of eccentric imagination and a large portion of compassion. ABC has high hopes that its weekend of rock will pile up Nielsen points during the February "sweeps" period, and that is something of a signal. Rock 'n' roll, roughly 25 years old, has endured, mutated and flourished. Only one thing has changed. Rock started as rebel music. It has been big business for years. This weekend is a reminder that...
Voters not only turned out in the lowest percentages since World War II (averaging 34%) but also turned their backs on the elaborate network television shows that reported the results. This year the ratings from the A.C. Nielsen Co. ranked the election coverage in the bottom third of all prime-time shows aired during that week. In New York City, for example, at least 65% of the audience preferred nonelection shows, with the heaviest share going to the rerun of Peter Sellers' 1964 movie The Pink Panther...
...fall series, by popping in and out of the schedule throughout September, will escape conclusive Nielsen verdicts for many weeks. This novel stalling tactic typifies Silverman's bold programming...
...Denmark, which runs department stores and supermarkets (sales: $1.9 billion), has started a policy of freezing promotions of top managers after age 50 and decruiting them at 60. Already more than 40 store managers have moved down and taken pay cuts of one-third to one-half: Tage Nielsen, 56, now works as an office clerk; Edmond Glud, 64, switched to the mail department; Sigvald Bangsager, 62, cuts a fine figure as a security guard. Says he: "You have to know when your time is up, when you're burned out." Adds Poul Jensen, a former director...