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Word: nielsens (lookup in dictionary) (lookup stats)
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...civil rights struggle that brought an end to slavery; our story doesn't have a conventional happy ending. That's a worry." To minimize disaster, should it occur, NBC has scheduled the mini-series a week before the beginning of the fiercely competitive and all-important Nielsen sweeps. "I had dreams of glory for King [a ratings flop]." says Klein, "but now I'm hardened. Even if Holocaust does badly, it will still reach 25 million people...

Author: /time Magazine | Title: Television: Reliving the Nazi Nightmare | 4/17/1978 | See Source »

...households than Charlie's Angels, Starsky and Hutch and all but five prime-time offerings. CBS's excellent decade-old magazine-style show this season has regularly finished in the top ten, demolishing the myth that there is no way a network can make money-or big Nielsen points-on news...

Author: /time Magazine | Title: Press: 60-Minute Dash | 3/27/1978 | See Source »

...resurrected Kalki's appearance on the tube features the dance of eternity, the ritual that signals the end of the world. It gets a Nielsen rating of 49. It is also the very last picture show. As Kalki concludes his dance, the earth's 4 billion inhabitants drop dead simultaneously. The feat has been accomplished by having Teddy Ottinger unwittingly rain a pattern of 70 million plague-infested paper lotuses throughout the world while flying the cult's private 707 on what she thought was a promotion tour. Only five people are left: Kalki/Kelly, his wife Lakshmi...

Author: /time Magazine | Title: Books: Elegant Hell | 3/27/1978 | See Source »

...telling which areas looked promising and which were duds. Mobil says he also knew its secret-bid calculation process, a complicated method of outguessing the competition in order to make bids for oil leases as low as possible, yet still win them. The Canadian suit named Arne R. Nielsen, president of Mobil Oil Canada, who was well versed in highly classified and arcane Mobil technology, including its airborne radar propane seep detector and computer graphics modeling system...

Author: /time Magazine | Title: Business: Superior Seduction | 2/20/1978 | See Source »

...show audience that "later on Carter's Polish interpreter will be out here to explain why he was just made head of programming at NBC." Though NBC was second for much of the new season, it is now clearly in last place with a 17.9 average in the Nielsen ratings, compared with...

Author: /time Magazine | Title: Television: NBC: Heady for Freddie | 1/30/1978 | See Source »

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