Word: nielsens
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...violence on television tends to reduce a child's inhibitions against behaving aggressively. Studies indicate TV teaches the young that violence often succeeds and that problems can be solved by aggressive behavior. Moreover, kids are likely to copy what they see. And they see plenty: according to the Nielsen Index figures for TV viewing, Americans will have watched 18,000 TV murders by age 18-v. having spent only 11,000 hours in school. In response to pressure from parents and Congress, the networks now seem to be trying to tone down the thud and blunder...
...version of Lord Acton's aphorism: "Power corrupts, but oh! so intriguingly." ABC'S $7.5 million miniseries, Washington: Behind Closed Doors, an unabashed takeoff on Watergate, was just about as successful as the network had hoped it would be. The show climbed steadily from an opening-night Nielsen 34 share, and at week's end had captured a 40 or more share of tube watchers in major American cities. That was not quite a blockbusting success on the scale of Roots (viewing share: 68), but at ABC it was seen as a very smashing start...
Translated into Nielsen points, the language TV people are most fluent in, ABC had a Nielsen average of 21.5, compared with 18.7 for CBS and 18.0 for NBC. Since each Nielsen point means a million viewers and is worth about $36 million in advertising revenue on a full-season basis, ABC'S lead was equal to $100.8 million ?and that is a language anyone can understand...
...answers will come from 1,200 U.S. households, the chosen few whose daily tube-watching translates into Nielsen ratings. In combining new inspirations with hardy old shows, the networks have mildly varying prime-time profiles. NBC, which brought Gone with the Wind to the small screen last year, hopes to fight its way out of the cellar with a barrage of costly, elaborate specials, or "events," as the press releases call them. CBS is still counting on comedy, though not as heavily as in the old days. Up at the top, ABC is the most eclectic network...
Rare Whimsy. The commission contends that it has public support for at least some of its findings. Of 3,000 people questioned in an A.C. Nielsen Co. survey that it commissioned, 79.5% were willing to give up Saturday mail delivery to keep costs down. The public, the survey found, is most interested in the dependability of mail delivery. The commission will throw in one palliative in its report to Congress: a recommendation that the Postal Service close no more post offices unless there is a vacancy in the postmastership, "or the Army Corps of Engineers floods the area" - a rare...