Word: nielsens
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...million-dollar newscaster, Barbara Walters, is "miscast in the anchor spot" and should "withdraw from the news show," declared TV Guide in an editorial. Has Barbara really been doing all that badly? After all, ABC's Nielsen rating has gone up half a point in the nearly five months since Walters went on the evening news. Still, news viewing is up in general, and ABC'S share of the total three-network news audience has not changed. Rallying to Walters' defense, the Washington Post's Sally Quinn argued that Walters' coanchor, Harry Reasoner, should...
Rivals Humbled. ABC, which had risked $6 million on the production starring LeVar Burton as Kunta Kinte, Lou Gossett as his slave tutor, and a clutch of familiar TV veterans, humbled its network rivals in a week-long domination of the Nielsen ratings. Had ABC gambled even more by delaying the show until the start of the so-called sweep week on Jan. 31, the triumph would have been even sweeter. During those periods, ratings services measure the audiences of local stations, and the networks often air their strongest shows then to boost affiliate ad rates...
Back in the days when children could spell neither conglomerate nor Nielsen, we thought of sport as courage, competition and manliness. (We couldn't spell macho then either.) Show business was Jack Benny bellowing "Rochester!" and Mickey Rooney groping toward Ann Rutherford, while Judge Hardy, secretly a dirty old man, fantasized from back of camera three...
Schumacher wants to yank Beale off the air, but Diana Christenson (Faye Dunaway), the network's head of programming, senses enough viewer interest in a nutty anchorman to boost the ailing network into Nielsen heaven. The news department becomes part of Christenson's entertainment empire, and, as the "mad prophet" of the air waves, Beale gains 60% of the audience and puts the double-whammy on such stolid, sane types as Walter Cronkite and John Chancellor. "Howard Beale is processed instant God," Christenson gushes, "and right now it looks like he may just go over bigger than Mary...
...liveliest action on the TV screen these days is not interrupted by commercials. It does not involve cops, medics, superwomen, paterfamilial farceurs or country-rock carolers. It is not even rated by Nielsen. Television's new superhit is Yourself, the Athlete (or Racing Driver, or Op Artist, or Blackjack High Roller). The name of the game -which is provided by a wide and wildly competitive assortment of electronic contests that can be simply hooked into any TV set-is Jocktronics...