Word: nielsens
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...fact, campaigning is more purgatory than hades, and families are more likely to be consumed by television coverage than hellfire. Still, the extensive use of the family as campaigners smacks of cynical exploitation, a show-business gimmick calculated to dazzle and distract. And what of the politician who (Nielsen forbid!) has a homely wife or less than bright children? The day seems not far off when he will be barred from running. Should families skulk back to the home or suppress their need (if it exists) to express themselves? That is one possibility. But even short of such drastic action...
...proclaimed "world's greatest female biker," the Fonz actually bussed her in the bike shop and carried her pink scarf close to his leather-jacketed heart. For a few tense moments marriage loomed. Were viewers turned off by this soft side of their superstud hero? No way. The Nielsen ratings showed that Happy Days captured 53% of the total television audience for each of the Pinky episodes...
...audience for any show, the fatter the advertising revenues that flow into the network: a winner can charge up to $140,000 a minute for commercials, enough to pay the entire cost of a 30-minute show; a loser may get only $90,000. The difference of one Nielsen rating point for a season, reflected in advertising rates, can mean the loss or gain of $15 million in one year...
...Schlitz and Chevrolet-should pay the total $35 million bill. Says ABC Sports Spokesman Irving Brodsky: "We'll break even. The Olympics don't make money, but they contribute a great deal-immeasurably-to the rise in ABC's prestige." And to the rise in its Nielsen ratings. If the Munich Games are any indication, roughly 45% of the prime-time audience, as much as the other two networks combined, will be glued to ABC during the Olympic fortnight...
According to a Nielsen rating, Reagan drew 17% of the national audience that had its sets on that night, running well behind The Blue Knight on CBS (33%) and ABC's Starsky and Hutch (43%). Even so, 13 million people saw some or all of a blistering attack on a Republican Administration by a leading Republican. Responding to an appeal for funds, viewers began sending in pledges that Reagan's men predicted would total "substantially" more than the $110,000 cost of the entire venture...