Word: nielsens
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...Panthers is convincing. So is his examination of the coverage given the multinational empire of Bernie Cornfield, whom the press presented to the American public as a financial wizard rather than the shyster he's been exposed as. An essay on ABC's successful attempt to increase its newstime Nielsen ratings by tailoring its news to fit its viewers is also persuasive; his evidence makes it clear the network views news as an item to be sold rather than simply and fairly presented...
...either a viewers' revolt or Nielsen has screwed up his figures," says one network executive. "I've been in this business since 1948," adds a New York rep for a number of major-market stations, "and I can't remember a crummier season than this...
...laugh desperation that turns both shows into exercises in false hysterics. Still, they are efforts to find the humor in situations that increasingly large numbers of Americans are actually experiencing. Any show that makes even a botched attempt to model itself on life instead of last year's Nielsen winners probably deserves a second look...
...ceased to be important, to be worthy of attention. Television undoubtedly has something to do with that. With its chaotic parade of images TV makes language subordinate, merely a part of the general noise. It has certainly subverted the idea of reading as entertainment. A recent study by A.C. Nielsen Co. found that Americans watch a numbing average of 3.8 hours...
Steamy Climate. With a double standard worthy of Hollywood's old Hays Office, the networks have apparently raised few objections to the season's seven new crime shows. They start at 9, which is shown by Nielsen to be almost as much of a children's viewing hour as family time. There is no indication either that the censors so much as raise an eyebrow at the lubricious exchanges that enliven family-time game shows like Hollywood Squares...