Word: nielsens
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...NCAA is not supporting illegal and unsafe drinking. Furthermore, the suggestion that because the NCAA is a college tournament such advertising could lead to an increase in binge drinking is founded on a misconception: The NCAA basketball tournament is not primarily watched by those under 21. According to Nielsen ratings, 88 percent of those watching the tournament were 21 or older, and the median age of viewers was 47. Furthermore, studies have shown little correlation between beer advertising and overall alcohol consumption—instead, such advertising typically changes the brand or type of alcohol people consume. It would...
...funny, tender portrayal of a widowed mother driven to a life of Ziploc bags and gram scales in order to maintain her upper-middle-class status on “Weeds.” Her show has fast become Showtime’s most-watched comedy, according to Nielsen Media Research, with a 19% increase in third-season viewership from the previous season. Equally chest-inflating are the first-run numbers for “Californication,” the largest ever for a comedy on the network, not to mention another honor from the Hollywood Foreign Press for Duchovny...
Recently Hillary Clinton refused to be in Vogue magazine, fearing she would appear too feminine. What do you think that says about women's roles in society? Emily Nielsen, Poway, Calif.Showing your femininity should help your career and not go against your career. Dressing like a man, using the suit to look powerful-that was the '80s, and that didn't help women. Helping women is [using] your brain and not the way you dress...
Vinyl records are just a small scratch on the surface when it comes to total album sales--only about 0.2%, compared to 10% for digital downloads and 89.7% for CDs, according to Nielsen SoundScan--but these numbers may underrepresent the vinyl trend since they don't always include sales at smaller indie shops where vinyl does best. Still, 990,000 vinyl albums were sold in 2007, up 15.4% from the 858,000 units bought in 2006. Mike Dreese, CEO of Newbury Comics, a New England chain of independent music retailers that sells LPs and CDs, says his vinyl sales were...
...think of one reason the Golden Globe Awards show might get a low Nielsen rating this year: it won't be on TV. That's a real possibility, since the Writers Guild, on strike since Nov. 5, has announced it will picket the Jan. 13 ceremony if it's aired on NBC or even as a webcast. (Especially as a webcast: the income that studios derive from the Internet, and don't share with writers, is one of the sticking points of the strike.) And if the writers haul their placards to the Beverly Hilton Hotel, the glamorous stars...