Word: nielsens
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Harvard went South with only two tested veterans, juniors Bill Washauer and Chris Nielsen, on its first unit, and from the beginning it ran into trouble. After winning four of the six singles matches against the Country Club of Virginia, the Crimson dropped all three doubles contests and lost...
John Levin, Rocky Jarvis and Terry Oxford, who occupied the first three positions on the ladder last year, have all graduated. And the fourth man, senior Larry Terrell has decided to forego the sport this season. That leaves only juniors Bill Washauer and Chris Nielsen and a rusty Joe Cavanagh as experienced performers, and presents coach Jack Barnaby with a considerable patching job next week, when the Crimson goes South for seasoning...
...already well into their seasons by the time we get there," Barnaby says, "and our lack of match experience hurts us." Last year, Georgia ripped Harvard twice, by 8-1 and 9-0 counts, and the Crimson lost badly to Clemson as well. This year, with Washauer and Nielsen thrown against talent that they have rarely had to face before, and untested material filling in the remainder of the ladder, the Crimson can hope for little better treatment...
Like Spiro Agnew, Boorstin calls for "more attractive programs, affirming institutions." provoking "disagreement" rather than "dissent." Yet his earlier point is undeniable: the media design their programs not to insure community values but to satisfy the public, through the advertisers, the Nielsen ratings, and more furtive psychological methods. The vicarious, cathartic and self-protective needs of the viewer must be changed; only then will the television programs be able to reflect this change. Until then, the standard-of-living society will continue to exacerbate the discontented radical minority...
...snow drifts while the former Vice President, who was all bundled up, made interminable chatter. Other opening-night visitors were Daffy Duck (in animation) and the unthinkable Debbie Reynolds. The one amusing bit in the whole 30 minutes was the closing segment in which Pat pleaded with the "Nielsen families" to keep tuning in. Tearfully, he suggested that if low ratings caused cancellation of the show, "over 75 people will be out of work . . . The money received from tonight's show," he said, "went to help my little boy's puppy recover . . ." When the sequence was over...