Word: nielsens
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...After years of trying, NBC has finally nosed ahead of CBS in the national Nielsen ratings. The October-December, or "first-season," standings...
...five top Nielsen-rated shows of the current season, three were NBC's. The ranking: 1) Rowan and Martin's Laugh-In (NBC), 2) Mayberry, R.F.D. (CBS), 3) Corner Pyle-U.S.M.C. (CBS), 4) Bonanza (NBC), 5) Julia...
...among the 35 daytime shows included in the ratings. But the biggest casualty is likely to be Peyton Place, originally seen on ABC twice a week and at one point increased to three times a week. The five-year-old show has tumbled to the bottom third of the Nielsen rankings of prime-time programs. Next month, it will be cut back to one episode weekly, and by next fall, unless the ratings improve dramatically, it will go off the air for good. The problem is how to find a happy-or even any-ending for all the tangled people...
Clearly, the producers of Julia are following the old nostrum: "If you can't lick the problem, sweeten it to death." By the standards of TV, this sort of treatment works; Julia is currently ranked No. 6 in the Nielsen ratings. Analyzing those numbers, NBC statisticians report that Julia attracts an "upscale" audience -more urban, wealthier and better educated than the average. There are no indications of either a boycott by Southern whites or heavier tune-in among blacks. Predictably, though, Negro militants are outraged. And, to be sure, Julia is rarely confronted with the tough problems of being...
Capote last watched TV at length during the funeral of Martin Luther King Jr. He finds that this kind of coverage reaches "high artistic levels." As for news in general, he prefers the newspapers. "Everyone," he says, "gets his news from print." There are no Nielsen families in the Capote crowd, and he doesn't think that there is any such thing as a TV generation. "The general impression seems to be that children nowadays have abandoned print in favor of that small screen. But I think that this is untrue-numerous children of my acquaintance are great readers...