Word: nielsens
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...Beene"touchdown" dresses - long, sequined sacks in purple with yellow shoulder patches or arm stripes and big numerals on the front, just like overextended football jerseys. Rudi Gernreich is pushing a combination of what he calls the "Renaissance page quality" and the astronaut look, mixing his capes with Layne Nielsen's visored helmets, or putting together a long corduroy coachman's coat with vest, pants and satin ascot shirt ("It's a combination of George Sand and Cher...
...power transistors for Fairchild Camera. Factories in Mexicali make integrated circuits for Raytheon and motor parts for Western Gear. In Nuevo Laredo, southwest of Laredo, Texas, Mexican workers are doing everything from making electronics parts for Transitron Electronic Corp. to sorting supermarket "cents-off" coupons for the A.C. Nielsen Co., the big TV-rating and marketing-services firm...
...Nielsen Quaver. Carson's dominance of nighttime television gave him the clout to beat NBC into a big raise after the recent AFTRA strike. Previously, he was getting about $15,000 for doing five times a week what Dean Martin does once for $40,000, and he was paying his own staff, to boot. Johnny's new contract gives him fuller control of the show. NBC now pays the extras and gave Carson a raise to about $20,000 a week, bringing his annual TV income to more than...
Meanwhile, ABC signed Nightclub Comic Joey Bishop as host of a copycat show opposite Tonight, but Bishop is being clobbered in the ratings by nearly 3 to 1. The even newer syndicated Las Vegas Show with Bill Dana scarcely excites a quaver on the Nielsen meters. Westinghouse Broadcasting Co. has two talk-variety entries-Mike Douglas in 142 cities, Merv Griffin in 90. But Carson is considered so formidable that Griffin opposes him head-on in only one market, New York City, while Douglas is programmed nowhere after...
...today. Television journalism and sports coverage are getting better, and even commercials are improving; but regularly scheduled programs are still as vapid as ever. Mindless game shows and cheery-teary soapers dominate daytime television. Prime-time TV (7:30-11 p.m.) is hardly more satisfactory. The top-rated Nielsen shows for 1966-67 are either tired adventure series such as Bonanza and Dragnet or low-IQ sitch-coms on the order of Beverly Hillbillies and Bewitched. The only steady programs that offer the hope of entertainment are Old Standbys Red Skelton, Jackie Gleason, Ed Sullivan and Dean Martin-and movies...