Word: nielsens
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Pick a Witness. Go on television. Do not choose an educational channel or anything like that. Go for the big Nielsen. A late-night talk show with some sympathetic comedian like Joey Bishop or Johnny Carson is the best. If possible, get on two rival shows, one the day after the other. Spell out why your client was railroaded while the host nods in friendly agreement. This will give viewers the idea that what you are saying must be right...
...more effective than birth control pills," says Carson, improvising a bit on his own slightly leering line that people watch him "through their toes"-that is, lying down in bed. On good nights in midwinter, there might be as many as 10 million viewers, according to Nielsen. But if there are fewer on other nights, Carson at least gets a crack at his audience five nights a week on NBC stations from 11:30 p.m. to 1 a.m. (an hour earlier in the Central Time zone...
Once a status symbol, the color-television set is becoming as commonplace as the second automobile. The Nielsen-ratings service reported last week that 8,784,000 of the nation's 54.9 million TV households had color receivers. That represents 16% of the homes, nearly double the 9% of last year. According to the National Broadcasting Co., an estimated 6,500,000 more homes will acquire color in 1967, bringing the coverage...
...highest color penetration, says Nielsen, is in Lubbock, Texas, where 35% of the homes are color-equipped. Akron, Las Vegas, the Sacramento-Stockton area and Muncie-Marion, Ind., follow with 30% to 33%. Los Angeles rates 29%, Chicago and New York City 17%, Washington 16% and Memphis...
...Evelyn Nielsen Wood invented the concept of "dynamic reading" and the Institute of Reading Dynamics. Both have been causing a lot of confusion, and not only in the more than 50 American cities which have working Institutes. They are everywhere. Walk into Lamont and you see three or four of them, hands tracing large "S" patterns with their fingers down the pages. And there are many more to come, at least 100,000 more this year. If you read the newspaper you have seen the advertisement: "READ FAST, ACHIEVE MORE...