Word: nielsens
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...thirds of dreams are almost exclusively visual, a quarter feature sound and a smaller fraction smell and taste. Nine out of 10 contain emotion, most commonly mild anxiety or frustration. Our dreams tend not to be reproductions of past events but rather, according to research led by Tore Nielsen, director of the Dream & Nightmare Laboratory at Sacr?-Coeur Hospital in Montreal, reinterpretations of events that happened at two distinct time periods: yesterday and about a week ago. We also dream about upcoming events and conversations we'd like to have. Other times the content is so weird who knows where...
...these kinds of studies are needed, he says, "because as we learn to manipulate dream content, we can start to figure out what the rules are that the brain uses in selecting material for our dreams." Though not sold on the memory-consolidation theory, the Dream & Nightmare Laboratory's Nielsen sees merit in it. Of course, if dreaming does embed memories it's doing it in ways we don't understand, he says. "Perhaps memory needs to be sliced and diced and then reassembled in odd ways in order for consolidation to be maximized...
...them had never left Texas before. They were just so far away and everything I told them, from the random stories about the ‘Statue of Three Lies’, to Widener and how he died in the Titanic, was just marvelous to them.” Nielsen explained that about 40 percent of Roma High School graduates enter college, but far fewer graduate once there. She began organizing the trip this fall in order to encourage students to start taking the college application process seriously. A former Social Studies concentrator, Nielson teaches geography at Roma as part...
...years and has yet to come up with reliable energy savings." Daylight saving does affect people's habits: studies from the the last DST extension in 1986 show that we shop, head outside, play sports, fire up the barbecue, and drive more often once daylight saving kicks in. (Conversely, Nielsen ratings for prime-time TV traditionally fall.) But many of these activities, especially increased leisure driving, offset any environmental gains from the energy savings. "Our demand for power, whether through electric lighting, computers or TV, isn't really elastic," says Downing. "We just ask for it at different times...
...notion of NASCAR as a luxury destination seems far-fetched, you obviously haven't attended a race recently. A new Nielsen Sports survey shows wine consumption among NASCAR fans is up 22% from last year. Fans can now buy wine in the grandstands, and this year tracks are offering special wine programs - tastings at Infineon Raceway in Sonoma, an exclusive lounge at Phoenix International Raceway where anywhere from $1,900 to $4,000 gets you a great view, gourmet foods, and, of course, wine. And at California Speedway in southern California, a new Wolfgang Puck restaurant with an extensive wine...