Word: nielsens
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HANS CHRISTIAN ANDERSEN (ABC, 7:30-10 p.m.). The first ABC movie special, The Bridge on the River Kwai, unhorsed Bonanza in the Nielsen race, and now the network is gunning for The Man from U.N.C.L.E. with Sam Goldwyn's 1952 story of the fairy-tale-teller, starring Danny Kaye, Farley Granger and Jeanmaire...
...general has told me to go there, and I love it." Pope Paul VI had ordered Bishop Sheen to Rochester, N.Y., where he will take over the diocese, assuming his first pastoral assignment in 42 years. Sheen, who used to compete with Uncle Miltie for the Tuesday night Nielsen ratings, will continue the TV sermons he resumed last September after a nine-year absence. "In Rochester I will be closer to the people," he told a Manhattan press conference. Carried away by interfaith enthusiasm, a photographer rushed up to the bishop and called out the Hebrew blessing: "Mazel...
Mike Dann at CBS was cool, Mort Werner at NBC was calm, and Leonard Goldberg at ABC was collected. The three executives, directors of programming at their respective networks, were braced for the first Nielsen ratings of the season. There was no reason for concern: their own glazed eyes could tell them that the new shows they had scheduled with great ballyhoo left some thing - entertainment, to be exact - to be desired...
...that any one network fared disastrously in head-to-head competition with the others. Nielsen's first seasonal sampling of 1,100 homes last week gave NBC a minuscule overall lead with 18.4, compared with CBS's 18.1 and ABC's 17.9. More significant was the fact that out of 34 new prime-time shows, brought in this season at a cost of about $50 million, only one - ABC's RatPa trol, a series about desert fighting in World War II - made the top ten. The list...
...eyed calculation that keeps the network news programs where they are on the TV schedule-always on the unhappy edge of "prime time," which runs generally from 7:30 p.m. to 11 p.m. Nobody in the management end of the business wants them on prime time because their low Nielsen ratings (generally around 14) would presumably keep people from dialing in any high-rating entertainment show (Nielsen rating: 21) that followed. And no local stations want a network news program at 11 p.m.-which is where Cronkite would like to be-because they can make twice the money at that...