Word: nielsens
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...dropping in to see you," Insurance Salesman Steve Nielsen told a farmer on the telephone in Hollister, Idaho. "Suppose we meet at my office at 9 o'clock?" Somewhat baffled by that, the prospect asked: "Where is your office?" Replied Nielsen: "Right in front of your farm-I'll bring my office...
...Hope's Christmas TV special from Viet Nam was a heartwarming show, but it wasn't all that great: Nielsen ratings scored it as one of history's most popular specials on the tube. Now Nielsen may know why. Gathering material for his book, How to Rig TV Ratings for Fun and Profit, former Congressional Investigator Rex Sparger had mailed out phony questionnaires to the A. C. Nielsen Co.'s normally top-secret sample viewers, designed to ensure that they would watch Bob's performance. "I chose his show to rig because he is such...
...afterhours time slot (10-11 p.m., E.S.T.) when the youngsters are in bed and he need play nobody but himself. Como and Williams, he says, are for "the milk-and-cookies crowd. This is my show." His fans include Henry Miller and a satisfying 38% of the big-city Nielsen sample. As Actor Anthony Quinn analyzes Dino's appeal, "All of us seem to be plagued by responsibility, hemmed in by convention. Dean is the symbol of the guy who can go on, get drunk, have no responsibilities...
...only Sammy Davis could have induced the world's most famous lovers to appear on television, and only he, apparently, can top that coup. This week he will be away, and in his place will be Sean Connery. "If that doesn't get us a fat Nielsen," says an NBC executive, "we might as well all give up and go to the movies...
...almost like old times-distressingly so. There in the Nielsen top ten last week were the old familiar faces, from NBC's Bonanza, in first place for the second year, to Gomer Pyle, The Farmer's Daughter, Lucy, Dick Van Dyke, The Beverly Hillbillies, Walt Disney and Bewitched. There was Red Skelton, now in his 12th year and ranked No. 6. And back into the lead surged CBS,* which is still indebted to its fired ex-president, James Aubrey, for almost all of its current programming, including six out of the top nine...