Word: nielsens
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...beginning to look like a 50-to-0 football game," crowed an NBC vice president. This was a little like claiming victory after the first down, or in this case after the first nationwide Nielsens had rated the first two weeks of the new season. What had NBC cheering was that last season's three-way tie among the three networks was finally breaking up. Ahead with an 18.7 was NBC; in second was CBS with 17.9; trailing in third was ABC with 17.0. Since a Nielsen rating represents the percentages of sets tuned to that network, this meant...
What difference had a year made? NBC, among major advantages, still boasts No. 1 Bonanza, twice as much color programing, and 15 attention-attracting new shows, including Get Smart! (TIME, Oct. 15). CBS, ahead by a whisker last season, is still in the running. It has six of Nielsen's first ten shows and the two most popular new ones to date, fifth-place Hogan's Heroes and No. 8, Green Acres. CBS, further more, is striking fastest in cutting its losses: Slavery's People (92nd of 98 in the ratings) will die in November, Rawhide (84th...
...REPORTS (CBS, 10-11 p.m.). The long-awaited CBS examination of "The Rating Game," which explores network dependence on ratings in programming policies. ABC President Thomas Moore, CBS President John Schneider, former NBC President Pat Weaver and Rating Maker A.C. Nielsen Sr. are among those who are interviewed...
...never seen before." Such gloom about a girl whose five record albums all shot over the magic $1,000,000 mark in the past year - but it was catching. "The men in suspenders will never watch it," Barbra predicted, which led her to worry about "this family called Nielsen. Everyone asks, 'What are the Nielsens watching?' They think the whole country is watching what this one family is watching. I mean, nobody ever asked me what I'm watching." But after her two-show Saturday grind, she showed up at Bergdorf's for taping at noon...
Last November the three networks criss-crunched into a near dead heat in the Nielsen ratings. CBS and NBC scored an identical 19.4% (of TV homes with their sets tuned in during an average minute), and ABC was only a whisker off the pace with a 19.3%. Everyone went crazy. CBS-TV was slipping, and the slip eventually led to the fall of its king, James Aubrey. On the other hand, it also meant that perennially third ABC was on the rise, and so over there, there was much patting of backs. No one thought much about NBC. Except, apparently...