Word: nielsens
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...situation, however well-turned or bizarre, have much less effect on the lifespan of a TV series than the personalities of its performers. If the performers are liked by the watching families, they are wanted back in the living room next week-and that is what keeps the Nielsen ratings high and the sponsors contented. Most of the new shows are adequately deep in personable people...
...NIELSEN...
...least until May 25. The network rose gallantly to the occasion, tongue-lashing the girl's deserters-a "classic of sham and hypocrisy" and "an effective publicity stunt." Curiosity about what they would do about the flock of absentee award winners may well give the show its highest Nielsen rating...
...provokes a rating more accurate than Nielsen ever measured: after a Julia Child program, there is always a run on local stores. If broccoli is her subject, broccoli is immediately sold out for 200 miles around...
...recent years, nothing has succeeded like CBS. Its shows have dominated television for a decade. Since the beginning of the current season, Nielsen has listed twelve CBS shows among the top 15 in prime time and ten out of ten in the daytime. The company's stock has doubled in value in the past year. Its income for the most recently reported quarter was 97% higher than it had been a year before...