Word: nielsens
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...Diego woman recorded in her Audilog that she kept her radio going most of the day, and "my dog enjoys it as much as a dog can." Nielsen's research division manager, Henry Rahmel, explained: "We don't count dogs in our au-'dience sample," but admitted that the entry was counted...
...Nielsen TV families constitute approximately one rating point, and the loss of a point can be fatal. One producer testified that had he been able to get eleven more homes, one of his TV shows would not have been canceled...
...There is not a single Audimeter in the entire Rocky Mountain time zone (pop. approximately 7,000,000, including Denver, Albuquerque, and Salt Lake City). Nielsen argued that it did not matter, since Rocky Mountain opinions would not be different enough to make a significant change in the ratings...
Richardson moved on to the company's handling of the data itself. In a Nielsen report on a local television market, Recordimeter data must jibe with Audilog entries only one day in five to have that day counted as valid. In radio, though, if one day on a Monday-Friday basis is "bad," the entire period is discarded...
Counting Eyeballs. As the hearings drew to a close, Arthur C. Nielsen Jr., president of the company, watched impassively from the hearing-room audience. "We have received some worthwhile suggestions," he said. "If they prove to be desirable improvements, we will be glad to make them." Board Chairman A. C. Nielsen Sr., who thought up the whole idea, was in Europe and stayed there...