Word: nielsens
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NASCAR's ratings may have fallen, but at least one Nielsen metric has gone up: wine consumption among NASCAR fans jumped 22% in 2006 compared with the previous year, according to a Nielsen Sports survey. Former racer Randy Lynch helped drive the increase as the first team owner to slap a wine logo on a stock car--in 2003--for his Bennett Lane brand,which has received 90+ scores from Wine Spectator. This year Richard Childress, owner of three Nextel Cup teams and two Busch series teams, will target first-time wine drinkers with his Childress Classic, a checkered-flag...
...garner praise from reviewers, including TIME's James Poniewozik, who cited its rich characters and excellent performances. But in that other realm, where advertising revenues dwell, the response to Friday Night Lights has been considerably less glowing. Since its debut the series has hovered between 69 and 72 in Nielsen's ratings of top 100 shows. "I'm enormously frustrated," concedes NBC Entertainment President Kevin Reilly, who's nonetheless so convinced of Lights' commercial potential that he committed to a full 22-episode season. "The passion of the people who watch the show is so disproportionate to the size...
...owners--a group of private-equity firms, including Kohlberg Kravis Roberts, that acquired the company for $9.8 billion in July--will expect big results, and Calhoun, who headed GE's $47 billion infrastructure unit, is unlikely to disappoint. At VNU, he's charged with turning around its Nielsen television-ratings system as well as the Hollywood Reporter and BillBoard magazine. Nothing a little Six Sigma...
...unknown but beautiful game.Blake faced off against the No. 1 tennis player in the world, the incomparable Roger Federer, at the most significant stage in American tennis with his first Grand Slam semifinal berth at stake.Maybe it was too much to expect for this epic match to crack the Nielsen Top 20, to beat out such inspiring entertainment as “Bones” or “Dancing with the Stars.” But for a tennis fan, a fan of James Blake, or just a fan of Harvard in general, this U.S. Open match meant something...
Sources: Massachusetts Department of Health (2); Trust for America's Health (3); Panasonic; Nielsen Media Research; Reuters...