Word: nielsens
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...television scorecard that promised so many hits in September by last week read like a list of amateur-night losers. Latest Nielsen ratings reported only one this-season entry among the top ten: ABC's oater. The Rifleman. All the rest of the top ten are oldtimers, and apart from the Danny Thomas Show, they are all westerns. Reaching charitably down into the top 30, Variety records a few new "nervous" hits, e.g., Peter Gunn, The Texan. But TV's winter statistics make up a sad list of dead and dying shows...
...other guy's mouth and dames out of the pad. Before the show had its first airing last month, its sunny, sexy sadism had attracted more than too TV stations. Yet Bold Venture has no network and will never know the mingled joy of a national Nielsen rating. Like many of TV's adventure series, e.g., Highway Patrol, Sea Hunt, it is a "syndie" (syndicated show), sold to "indies" (independent stations) and affiliates across the country...
...Irish underground. By the time Bond got his charges to Sacramento, returned to St. Joe via sailboat around the Horn and started West once more to meet the samurai, his train had climbed steadily in the ratings. Last week it was rolling toward the top of both Trendex and Nielsen...
...Westerns are rustling more TViewers than ever, reported the Nielsen rating service. Latest western reading: four of the top five nighttime shows, eleven of the top 20. The roundup: Gunsmoke (37-7), Wagon Train (32.4), Danny Thomas (32.1), Have Gun, Will Travel (30.8), Wells Fargo (30.2), Desilu Playhouse (30.1), I've Got a Secret (29.5), Wyatt Earp (29.2), Ann Sothern Show (28.7), Cheyenne (28.2), Peter Gunn (27.8), Real McCoys (27.5), Rifleman (27.5), The Price Is Right (27.4), Want-ed-Dead or Alive (27.3), Alfred Hitchcock Presents (27.1), Father Knows Best (27.0), General Electric Theatre (26.6), Texan (26.4), Maverick...
...after the usual summer cleaning, none of last season's wagonload of "adult westerns" had moved on, leaving 21 oldtimers right where they were, and for two of them-Gunsmoke, Have Gun, Will Travel-that means a cushy rating spot on the top of the Nielsen Rating's top ten. TV producers recognize a mother lode when they see one, and they have moved with mule-skinner determination to pile it even higher: by last week a nerve-shattering total of eleven new westerns was slogging along the TV trail. And no one was slogging with more enthusiasm...