Word: nielsens
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...million; more than 40% of U.S. homes have one or more. U.S. consumers now spend more for dog food than baby food. In 1948 they bought less than i billion Ibs.; last year they spent $350 million for 2.1 billion Ibs. In the next five years, the Nielsen service reported, sales are due to rise...
...many a sponsor juggle his advertising dollars, e.g., both Ford and Chrysler are cutting TV expenditures. In addition, some sponsors seem to be disenchanted about the selling power of even top-ranked shows. Chrysler is killing Climax!, and General Electric is switching from Cheyenne, a front-runner in most Nielsen ratings last year, to the new drama Man with a Camera (who uses G.E. flashbulbs...
...rider of the West is not quite so popular as he seems to his dial-flicking critics. In an analysis of how many viewers watched which types of programs during prime TV time (7 to 10:30 p.m.) on the three networks last winter, the A.C. Nielsen Co. found that horse operas were still trailing variety shows. The ranking, according to each category's share of audience viewing time through the week...
...oldest method of artificial respiration known to man (and akin to the oldest technique of real respiration: the Lord's wafting life into Adam's nostrils). But distaste for touching a moribund victim has brought numerous alternatives, from rolling a man over a barrel to the Nielsen "back-pressure, arm-lift" method, which last year superseded the Schafer "prone-pressure" system in the manual of the American Red Cross (TIME...
...that each method forced into the lungs of 16 volunteers, all anesthetized and paralyzed with a shot of a compound resembling curare. Summarizing 27 such experiments in the current New England Journal of Medicine, the researchers found that neither trained nor untrained operators using either the Schafer or Nielsen methods under field conditions could move enough air into a victim to maintain adequate oxygenation of his blood. Reason : a rescuer's hands are not free to keep the victim's chin up and ensure free air passage through his throat...