Word: nielsens
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...most venerable cliché in U.S. humor is the mother-in-law joke. December Bride (Mon. 9:30 p.m., CBS), which translates the joke and variations to television, has astounded the industry by elbowing its way into the top ten. Nielsen and Trendex place Bride No. 5; ARB has it tied for sixth (with Disneyland and I've Got a Secret). Videodex and Pulse report it "consistently...
...Radio swept the boards in the latest Nielsen audience ratings. The score: CBS has all 25 of the top 25 daytime shows and eight out of the first ten once-a-week evening shows...
...MARGO NIELSEN New York City...
...Chicago, Researcher A. C. Nielsen's list of the Top Ten radio shows contained not a single nighttime program. Radio's decline was further emphasized by the fact that the three top shows were all daytime soap operas: Young Dr. Malone, Guiding Light and Ma Perkins...
...date, the Hitchcock shows have been adequately entertaining if not outstanding. But his grand manner and refreshing potshots at the sponsor have gained the program an impressive 29.5 Nielsen rating, a comfortable four points ahead of its NBC rival, the Goodyear-Alcoa program. For a rating that high, Sponsor Bristol-Myers is more than happy to put up with quips about its commercials...