Word: nielsens
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...keep their hands off is Spotless, a guide to household cleaning - and an unexpected blockbuster. Launched in December with a modest first print run of 12,000, the paperback compendium of "solutions to domestic disasters" has been reprinted 10 times and sold 138,000 copies; according to Nielsen BookScan, it's spent 15 weeks on the Top 10 bestsellers list, three of them at No. 1. "It's our best-selling title ever," says Jane Finemore, of publisher ABC Books. "Other titles have sold more than 100,000 copies, but over several months or years, not weeks...
Those new distribution channels are reconfiguring the programming process. "You can't look at a program anymore in terms of just airing on TV," says Larry Gerbrandt, a senior analyst for Nielsen Media Research. "The network has become the first of multiple windows and screens that get exploited. They're now beginning to view themselves as more than broadcasters." An IBM Institute for Business Value study in January was even more blunt: "This is the beginning of the 'end of television as we know...
...sheer buzz alone, new media are showing some promising results. After ABC's hits Lost and Desperate Housewives were downloaded on iTunes, their Nielsen ratings went up 17% and 18%, respectively. And although hard figures aren't available, NBC executives credit iTunes with helping The Office become a bona fide hit. (Switching it from Tuesday to Thursday night might have helped...
...today’s climate of simmering international tension, the Olympics is losing its relevance; not even the pretence of using the Games for its original purpose, to promote accord between the people and countries of the world, remains. Instead, we have an unabashed celebration of corporate sponsorship, Nielsen ratings, and hollow jingoism. With painted plastic cows marching, hula-hooped acrobats flying, human playing-cards dancing, and even a dragon-shaped harp fire-blowing during opening and closing ceremonies, it is no wonder some have called the Games a comedy of the absurd, more akin to a third-rate circus...
TIME: What products does Nielsen have for local television markets...