Word: nielsens
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There is some indication that the nation's housewives have had just about enough TV daytime charm. 'Only CBS's Godfrey and NBC's Tommy Bartlett are in the current Nielsen list of Top Ten daytime shows; Art Linkletter and Garry Moore have not quite made it, and all the others are far down in the ratings. But TVmen are persistent. ABC announced that Veteran Charm Boy Don McNeill will bring his Breakfast Club back to TV for a second try at providing "clean, tainment sparkling, every weekday heart-warming fun morning...
...most popular TV shows and their ratings, according to the latest Nielsen report...
...outsiders who might break up their cozy family of two. Margie has made the jump from television (sponsor: Scott Paper Co.) to radio, where Philip Morris has it on both CBS and Mutual. It is thus the first radio and TV show to span three networks. On radio the Nielsen ratings place it third, behind Lux Theater and People Are Funny, and well ahead of both Jack Benny and Dragnet. Most of the credit for the show's surprising success goes to ex-Sunday School Teacher Storm, a stable, sunshiny girl who says: "I guess I've always...
Last week President Eisenhower went back to Denver from his vacation-within-a-vacation at Aksel Nielsen's rustic camp (TIME, Sept. 7), and resumed his schedule of work & play. The President was refreshed and jaunty after a week in the air-cooled Rockies, although his bruised elbow had cut into his fishing (he did catch the biggest fish of the week, a 15⅜ in., 1¼ lb. rainbow trout). On his return to Denver, Ike hardly had time to greet the First Lady and Mrs. Doud before he was engulfed in affairs of state. Robert Cutler, chairman...
...there, some of the Big Four had their rough moments: Swedish Champion Sven Davidson caught Ken Rosewall on an erratic day and forced him to go five sets to win. Steady Vic Seixas repeated his Wimbledon finals victory over Denmark's Kurt Nielsen only after wavering before the Dane's superb volleying and dropping a set. Although young Lew Hoad sank Gardnar Mulloy, the grand old (39) man of U.S. tennis, in straight sets, Mulloy, in a sprightly burst of lost youth, carried the third to 11-9. Grinning wryly, Mulloy croaked: "I should have been playing...