Word: nielsens
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...Kurt Nielsen is a broad-shouldered, 22-year-old Danish tennis player who gets comparatively little chance to play on grass; the outdoor season in Denmark is too short. Wimbledon's tennis fathers knew him by reputation: a dangerous player in the indoor game, sometimes lamentably given to clowning, kicking the ball and glowering at umpires. But they saw no reason to seed him among the top ten at Wimbledon this year. Last week they sat watching nervously as Denmark's Nielsen made his bid to become the first unseeded player in history to win the Wimbledon title...
...thing, Kurt Nielsen wore his best court manners; there was no clowning or glowering. "One should sing as the birds one is with," he explained. Then, in a succession of upsets, he knocked three top-seeded stars out of the tournament. In each case, his victim had a physical alibi: the U.S.'s Gardnar Mulloy (No. 5) a leg cramp, Australia's Ken Rosewall (No. 1) a queasy stomach, Czech-born Jaroslav Drobny (No. 4) a wrenched leg muscle. Nonetheless, there Nielsen was: a Wimbledon finalist, and the first unseeded one since...
...Wimbledon, Australian tennis suffered an unexpected bump in the quarterfinals when Ken Rosewall was upset by Denmark's Kurt Nielsen, and Lewis Hoad was beaten by Philadelphia's Vic Seixas...
...first time since A. C. Nielsen Co. began publishing comparative popularity ratings of radio programs (January 1941), a single network-CBS Radio-walked off with the top ten spots for both weekly evening shows and daily daytime programs. The nighttime list...
...Sponsor Philip Morris cigarettes, Lucille and Desi agreed to give their top-rated I Love Lucy show weekly for the next 2½ years, the production expenses to be paid by them. Besides the money, they keep all the rights in their films, which had a higher Nielsen rating (71.7%) than the TV coverage of President Eisenhower's inauguration (67.6%). Said Lucille happily: "It couldn't happen to a nicer pair of kids-I mean our two children, of course...