Word: nielsens
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...this week, the four national TV rating services (Nielsen, Trendex, American Research Bureau and Videodex) were in unaccustomed agreement: each of them rated I Love Lucy as the nation's No. 1 TV show...
Marx and The Great Gildersleeve. This week, as usual, the sudsy characters were wading through their customary tears, trials and triangles. Although NBC has its share of serials, the five most popular ones (according to the current Nielsen rating) are on CBS. The five...
Researcher A. C. Nielsen this week dropped a pair of blockbusters...
...work only four days a week-together. In brightening up their own lives, they have done quite a lot to make a cheerful half hour once a week for millions of televiewers. The show, begun only last October, has rocketed up in the popularity ratings, is now fourth among Nielsen...
...toughest problems faced by researchers testing the Nielsen method was to find suitable victims. Volunteers holding their breath were not much good. Finally, it was decided to collapse ten volunteers for a while with a paralyzing shot of curare. The Schafer method brought seven subjects around, but failed in three. As these turned blue, the Nielsen method was started. It revived them all, and that settled the argument...