Word: nielsens
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...tying a whole generation. He shudders at western music (particularly when sung by his principal rivals, Roy Rogers and Gene Autry), has never branded a cow or mended a fence, cannot bulldog a steer. Though he has learned to ride competently enough, he would rather see his Nielsen rating drop (last week's: 34.8) than climb aboard a rodeo bronc...
...Nielsen's Audimeters indicate what programs radio and TV sets are tuned to. BBC surveys, besides counting the audience, tell how listeners like each program. U.S. pollsters make no attempt to gather audience reactions...
Here are the facts. As you state, the BBC staff interviews 3,000 individuals each day (once a day). Nielsen Radio-Television Index, on the other hand, uses Audimeters (automatic electronic recorders) installed in typical homes throughout the U.S. to obtain an accurate record of radio and TV listening from about 2,200 receivers used by some 1,600 families-amounting to more than 5,000 individuals...
...total annual expenditure for Nielsen Radio-TV Index services is about $2,600,000 -which compares with [the BBC] figure of approximately...
...NIELSEN President A. C. Nielsen Co. Chicago...