Word: nielsens
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Chicago's A. C. Nielsen Co., whose food, drug and liquor indexes are gospel to U.S. merchandisers, announced the coming of age of its Audimeter, a gadget installed in radio sets that keeps an exact record of the radio's tuning. Seven big-time clients-and their ad agencies are already using the Nielsen Radio Index based on the gadget...
...addition to its detailed tuning record, the Nielsen Radio Index can claim a further advantage over radio's two most successful audience surveys, the Crossley and Hooper, which get their information by telephone: the Nielsen Audimeter can tap the great rural majority of radio homes which are without telephone service. But not even the Audimeter can tell whether anyone is listening to a turned-on radio...
...John A. Dahlstrand, Newport, R. I.; Henry T. Dohrman, Compton, Calif.; John W. Eager, Fitchburg; William H. Fox, Dallas, Tex.; Edwin R. Freeman, Cadiz, Ky.; Max D. Gaebler, Watertown; James P. Johnson, Wichita, Kans.; LeMoine G. Lewis, Midlothian, Tex.; Eric N. Lindblade, Cambridge; Richard V. McCann, Dedham; William M. Nielsen, Haure, Mont.; John Pillsbury, Manchester, N.H.; Andrew G. Rosenberger, Cambridge; Thomas B. Smith, Bartlett, Ohio; Francis H. Wise, Falls City, Ore; and Leon E. Wright, Boston...
George Nakhnikian '44, Norman A. Nielsen '42, William L. Nutting '44, Edward J. O'Rourke...
...JOHN P. NIELSEN Yale University New Haven, Conn...