Word: nielsens
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...reached the floor of Ottawa's House of Commons, galleryites pricked up their ears, prophesied a fight. They were not disappointed. In two of the hottest sessions in recent history they saw a no-holds-barred battle between Canada's first and only woman M.P., Mrs. Dorise Nielsen, and wily oldstager Ernest Lapointe, present Minister of Justice, whose job it is to administer the Regulations...
...Night on Bald Mountain, Disney went outside his own studio for talent, got famed Fairy-Tale Illustrator Kay Nielson (East of the Sun and West of the Moon) to design graveyards and ghosts, ended with a Walpurgis nightmare calculated to turn little children's hair white. But Illustrator Nielsen's jagged scenes, plus a new high in animation technique, made it by far Fantasia's best act. As Fantasia took shape, a whole new troupe of Disney comic characters appeared: Hop Low, the self-thwarting little mushroom, who tries to do the Chinese Dance from Tchaikovsky...
...second week. Here was the major portion of the invaders' forces, here the faintest hearts in defenders. An early fugitive over the Swedish border was General Carl Johan Erichsen, chief of the 1st Norwegian Division, victimized, he insisted, by false orders to his troops to surrender. Major Hoch Nielsen, commandant of the key fortress at Kongsvinger, was deposed by his men when he failed to order stout resistance. A band of 135 Finnish war veterans-volunteer Swedes and Finns as well as Norwegians-stood a desperate six-hour siege. They manned even an old muzzle-loading cannon, which recoiled...
...Important corporate users of market research: Procter & Gamble Co.; Lever Bros.; Eastman Kodak Co.; General Foods Corp.; Du Pont; Goodyear Tire & Rubber Co.; American Telephone & Telegraph; General Electric Co.; Coca-Cola Co.; Standard Oil of Indiana; Swift & Co.; Bristol-Myers Co. Among important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper...
...designed and colored to suit the housewife's fancy, was installed last week inside the radio of an average-income family in Chicago. Installer was A. C. Nielsen Co.,'s Executive Vice-President Hugo L. Rusch, who is out to start a new and much better listener survey service for advertisers. Two hundred similar "Audimeters" will soon be placed in private homes and the Nielsen firm, Chicago marketing research organization, expects by the end of the year to have more than 5,000 spotted in radios throughout the country...