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...Nielsen: see also Neilsen, Neilsen, Nielson, Nilsen, Nilsen, Nilsen...

Author: By J. T. Mcc. jr., | Title: The Crimson Bookshelf | 11/26/1937 | See Source »

...gold medal ceremony and for the long list of other advertising honors awarded this year by the trade-paper Advertising & Selling in continuance of the Harvard Awards founded in 1924 by the late Edward Bok. To Katharine Fisher, director of the Good Housekeeping Institute, and to Arthur Charles Nielsen, Chicago market researcher, went silver medals. Among agencies, Batten, Barton, Durstine & Osborn won two firsts, one honorable mention, and B. B. D. & O.'s president, Roy S. Durstine, received first radio medal. Young & Rubicam scored one first, five honorable mentions and second radio medal. Newell-Emmett, Blackett-Sample, Hummert...

Author: /time Magazine | Title: Business & Finance: Father of Advertising | 3/8/1937 | See Source »

...removed to undertaking parlors." -ED. Essential Experience Sirs: As an uncooked college undergraduate who for many years thought babies were found by their mammas under geraniums, and as a mere male whose interest in child-birth will be forever academic, I ought to keep my mouth shut about Dr. Nielsen's unhappy squawk anent the use of analgesics, but I can't. Upon reading her statement (TIME, May 25) that the pains of child-birth have been grossly exaggerated in the minds of American women and that a woman's personality may be damaged if the normal...

Author: /time Magazine | Title: Letters, Jun. 8, 1936 | 6/8/1936 | See Source »

When the emotions of the obstetricians subsided for a moment, Chicago's Dr. Joseph Bolivar DeLee, generally rated the best obstetrician in the U. S., reverted to Dr. Nielsen's point that the pains of childbirth are largely psychological. Said sage Dr. DeLee, a bachelor who has brought some 8,000 into the world with his own hands and supervised the deliveries of 100,000 more: "It is not illogical to assume that the conditions of the mind affect the muscles active in childbirth. The best and safest aid to mothers will come when the obstetrician learns...

Author: /time Magazine | Title: Medicine: Childbirth: Nature v. Drugs | 5/25/1936 | See Source »

Their enthusiasm provoked Dr. Gertrude Siegmond Nielsen, 41, Norman, Okla. child specialist, wife of a University of Oklahoma physicist and mother of three, to pop up at an A. M. A. section meeting and cry: "Child bearing is so essential an experience for a woman that the thwarting of its normal course by the excessive use of analgesics may cause great damage to her personality. If she is carried through delivery in an unconscious state, she is deprived of the experience of giving birth to her child and in some cases will pay for this escape from reality by nervous...

Author: /time Magazine | Title: Medicine: Childbirth: Nature v. Drugs | 5/25/1936 | See Source »

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