Word: nielsens
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...flow of people through common space aids more than just the Nielsen ratings of Fox. Currier residents passing through Main Street, as House Master Joe Badaracco calls the Lower Main, tend to share views, be they political, social, or otherwise. As work gets intense and the nights get late, people come out of their shells in the centralized areas, and some learn more in five minutes than they learned all week in class...
...attention when this feisty message suddenly resonates with a big chunk of your audience - or your electorate. It may be a stretch to link a TV diversion closely to politics, but campaigners do that for a living. A study this summer by Nielsen and the University of Wisconsin Advertising Project found that the Republicans advertised far more heavily than the Democrats on crime shows, to reach law-and-order-focused...
...Simpsons.” He joined the writing team of NBC’s “Saturday Night Live” in 1988 and five years later became anchor of “The Late Show.” Since then, the show has earned top Nielsen ratings in its time slot, garnering 2.5 million viewers this past year...
...first stop with the Fluffians, as they called themselves, is Book Soup. Taking a reporter to a bookstore on a shopping spree seems a lot like writing Nova in your Nielsen logbook. But they insist they love to buy books, and in 20 minutes of panther-like movements around the store, they indeed spend $352.77. But the most impressive part of the shopping--more than their speed or the way they use Amazon as a verb, or that they buy two of David Sedaris' books and then one of Jonathan Ames' because I point out that "he's funny...
...industry sure needs a winning strategy. With cable encroaching, the broadcast networks have seen their viewership decline from 56% of households with TV sets in 1980 to 22% last year, according to Nielsen Media Research. "We have had a tremendous crash in terms of audience," says Tom Wolzien, senior media analyst for Sanford C. Bernstein & Co. At the same time, production costs have skyrocketed, from $1 million per one-hour episode in 1990 to about $2 million today...