Word: nielsens
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
What do 18-to 34-year-old men want? This question has plagued 18-to 34-year-old women for years, but today the folks who program TV are asking it with increasing urgency. Two months into a lackluster fall season, the Nielsen TV-ratings agency reports that young men are deserting the networks in droves. Some networks have charged that Nielsen's numbers are dodgy, but that hasn't prevented a lot of anxious talk about what TV can do to please America's young dudes...
...Where have the young male viewers gone? While the prime-time audience has dropped overall, the falloff has been most drastic in the coveted 18-to-34-year-old male demographic: down 16% in prime time at ABC, 19% at CBS and 21% at NBC, according to figures from Nielsen Media Research. What's the reason? Theories have ranged from an influx of Hispanic men in the sample (see below) to soldiers being shipped off to Iraq (don't bet on it). Here's a look at the most likely theories...
...just cable. With DVDs, video games and the Internet, your average guy has a lot more to do these days than stare at a sitcom. While there's no proof yet that these activities are eating into TV time, it makes sense: 18-to-24-year-olds, who Nielsen says are driving the decline, are among the most voracious consumers of these media...
Well, the big drop is in 18-to-34-year-old men. Obviously, cable is trying to take credit for taking some of that away. In addition, there have been some questions about some Nielsen [ratings] inaccuracies in that demographic. To have double-digit losses in 18-to-34-year-old men has never happened in the history of television...
...Something seems to be working because graphic novels have finally reached a point of critical mass in both popular consciousness and sales. Jim King, VP of Sales and Service at Nielsen Bookscan, a book sales monitoring service, says that, based on preliminary research, sales for graphic novels have increased "exponentially." Micha Hershman at Borders confirms the trend, saying, "over the last four years graphic novels have shown the largest percentage of growth in sales over any other book category." English-translated Japanese comics, or manga, are chiefly responsible for this growth, according to Hershman. More specifically, manga aimed at girls...