Word: nielsens
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...business. More likely, we laymen will focus on who gets off the best zingers - our armchair analysis determined by our pre-existing beliefs - then let Rush or Chris Matthews spin it for us as usual. On the other hand, if anyone was grandstanding for the benefit of the Nielsen families here, as courtroom-camera critics maintain, they were doing a lousy job of it. (With the possible exception of Laurence Tribe, who sounded well-stocked with Gore camp sports metaphors, likening the deadline extension to checking a "photo-finish" rather than "changing the rules after the game.") No one rhymed...
...excited about this - at least here in the immediate New York/New Jersey/Connecticut area. Truth be told, Fox Sports executives are probably kicking themselves (and their David Justice cut-out figures) right about now: West of Pennsylvania and south of Washington, D.C., a Mets-Yankees series will probably pull in Nielsen ratings capable of making even Olympic officials cringe...
...decision many make not once but a number of times as their families and job stresses change. More than half of married mothers with children under 18 do not work full time, and nearly half of those do not work at all, according to Linda J. Waite and Mark Nielsen of the Sloan Working Families Center at the University of Chicago. In addition, preliminary data suggest that the number of stay-at-home mothers in certain demographic groups may be increasing. More mothers ages 36 to 40--a period that may include the birth of a second child--are opting...
Even families that remain intact feel the financial pinch when one parent cuts back or quits work. Single-earner families with kids have lower needs-adjusted incomes than dual-earner families--almost $7,000 a year lower in 1997-- according to Waite and Nielsen. Proponents of at-home mothering insist, however, that staying home is more affordable than it may appear, since a second wage earner's job is accompanied by costs such as child care, transportation, restaurant meals, work clothes, cleaning bills and a higher income- tax bracket. Sheila Grillo, 34, a former sales rep who stays home with...
Never let it be said that broadcasting folk can't do math. The beleaguered NBC, facing embarrassing ratings for its Olympics coverage, came up with an ingenious solution: Don't count the times when no one's watching. The network instructed Nielsen to omit from its ratings calculations the first half-hour of its prime- time broadcast (from...