Word: nielsens
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Women certainly can't complain that TV is ignoring them. They are, in fact, the dramatic focus of an increasingly large proportion of prime-time fare. According to Nielsen figures, the adult audience on a typical fall evening is more than 58% female. For drama shows, the figure rises to 61%. Result: with a few hairy-chested exceptions (NBC's upcoming The Return of Eliot Ness), the vast majority of network movies and mini-series -- particularly during November's important ratings "sweeps" -- are aimed squarely at female viewers...
...person basically threw it away, according to a New York state judge. Mark Gastineau, the former New York Jets defensive end known for his opponent- taunting dances, walked out on the team after only six games of the 1988 season to spend time with his fiancee, actress Brigitte Nielsen. Gastineau was then earning $46,000 a game. Last month the judge ruled that Gastineau's wife Lisa, who had sued for divorce in 1986, was owed one-third of Gastineau's forfeited salary -- more than $100,000 -- because the footballer had "wasted" a marital asset. Nielsen, the mother of Gastineau...
...world of TV sitcoms could Urkel become a sensation. Make that only in the world of Tom Miller and Bob Boyett. As executive producers of Family Matters, the ABC series Urkel calls home, and a string of other sitcom hits, they have mastered the art of low-IQ, high-Nielsen TV comedy. At ABC, they are the kings of Friday night: for much of the season, they have monopolized the evening with four shows running back to back...
...second season, Family Matters, which centers on a black policeman and his Chicago family, has been moving steadily up the Nielsen chart, often cracking the Top 10. There it usually joins Miller-Boyett's reigning champ, the four-year-old Full House, in which three unattached males cope with a houseful of little girls. Not far behind is Perfect Strangers, a buddy comedy with Bronson Pinchot as an immigrant weirdo who comes to live with his cousin (Mark Linn-Baker...
...expectations: there are virtually no rules about coming and going, and though drugs and alcohol are strongly discouraged, their use is not grounds for eviction. Persuasion rather than coercion is the rule. Unless a client is unmanageable, he will never be thrown back onto the street. Says Nielsen: "El Rey is a place where some people can live indefinitely if they choose...