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...made clear what the hell it was thinking in creating The Jay Leno Show. It was trying to adjust to the post-Big Media world. With cable, DVR and online media snagging viewers, programming a full night of expensive TV was a bygone luxury. Leno might get lower ratings than NBC's 10 p.m. dramas, but those were struggling anyway and cost much more. (See the top 10 Jay Leno moments...

Author: /time Magazine | Title: Lessons of Leno: Why the Future Failed for NBC | 1/14/2010 | See Source »

...thing right: the ratings were lower. To be fair to NBC, so were the costs. Even getting no more viewers than Leno did in late night, the network was reportedly ahead in ad revenue. But that was no comfort to NBC's affiliates, the local stations that make up the network by agreeing to air NBC shows. Their nightly newscasts suffering, they found The Jay Leno Show even less amusing than TV critics did and threatened to revolt...

Author: /time Magazine | Title: Lessons of Leno: Why the Future Failed for NBC | 1/14/2010 | See Source »

...Leno Show was exactly the wrong solution for NBC's problems, those problems remain real, and they are not only NBC's. DVRs and online media are still killing ad money, and audiences are still shrinking. There may not be room for three big networks programming three hours a night anymore...

Author: /time Magazine | Title: Lessons of Leno: Why the Future Failed for NBC | 1/14/2010 | See Source »

...people who liked the old, expensive one. Broadcast TV once thrived by pitching a big tent. But now the various poles of that tent - Jay fans, Conan fans, etc. - don't particularly want to share the same campsite, and they no longer have to. (See the top 10 late-night jokes...

Author: /time Magazine | Title: Lessons of Leno: Why the Future Failed for NBC | 1/14/2010 | See Source »

...followed the long list of groves and pumps he'd made for this night, Story chattered by push-to-talk cell phone with his father Vic and brother Matthew, who were operating pumps on other tracts of the family's 5,000 acres (2023 hectares) of oranges, tangerines and grapefruits, which lie across four counties in central Florida. When Matthew radioed in that some of his pump pipes had frozen, a setback that could result in a good deal of lost fruit, Kyle summoned a stoic voice and replied, "We can only do what...

Author: /time Magazine | Title: Freezing in Frostproof: Saving Florida's Oranges | 1/14/2010 | See Source »

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