Word: nightbeat
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Dates: during 1957-1957
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Last week Kolynos was off the Grey list and Fatt was on the fire. On the very day that he wrote his memo, trim, slim Adman Fatt appeared on his first TV program, the third-degreeish Nightbeat, to support the view that admen really believe in their products. Fatt said he had used Grey-advertised Mennen Hair Creme and Chock Full O' Nuts coffee in his own home that very morning. What about Kolynos toothpaste? He had fallen down there, he conceded in a burst of confidence. Instead of Kolynos he had brushed with Crest, a Procter & Gamble product...
...business," Fatt explained ruefully, "and now they've taken even this away." Not every adman was convinced that a veteran of 36 years in the business could have made such a blooper without intending it. Some wondered if perhaps Fatt had already lost Kolynos before he appeared on Nightbeat and had simply used the occasion to cover his loss. But Fatt denied any such scheme. Said he sincerely: "I'm not an experienced person on TV, and I just told the truth...
...Davies often used his well-attended sermons to dissect current events: when fellow traveling was still in vogue, he prodded U.S. liberals; when Congressional Investigators McCarthy, Velde and Jenner were glorified, he blasted them as "men of tyranny." Two days before his death, Davies appeared on WABD's Nightbeat, was asked by Newsgriller John Wingate what would be the theme of his last sermon. Said Davies: "The true meaning of love in human life...
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