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...Today's red carpet has been Avatar-ized," he says. And it will only get worse. "In 2011, people won't want anything from last night or even 10 minutes ago, they'll want it now and live," he says breathlessly. "You can't control it. You can lose your whole career in one red carpet in 2011." Not missing a beat, he adds: "I will be there...

Author: /time Magazine | Title: The Red Carpet: Minefield for Celebrities | 3/7/2010 | See Source »

...carpet industry away from Oscar Sunday is struggling to find its niche in a changing world marked by media fragmentation and oversaturation. Once an iconic symbol, the carpet has lost several shades of its crimson hue in a town that now sees about four red-carpet events a night. "It used to be a rare thing and people used to get excited about the red carpet, but now the mystique is gone," says Hollywood publicist Ben Russo, of EMC/Bowery, a player on the Hollywood party scene. "It's way too oversaturated. Now any mom and pop opening around here...

Author: /time Magazine | Title: The Red Carpet: Minefield for Celebrities | 3/7/2010 | See Source »

...office is expected to take a dip Sunday night - at least Hollywood hopes it does, since the industry has labored frantically to jack up the Oscar ceremony's sagging ratings. The show's producers have packed the on-camera guest list with young stars from The Twilight Saga and So You Think You Can Dance. More important, the Motion Picture Academy expanded its list of Big Picture nominees from five to 10, hoping that more hits would be included, since the highest-rated Oscar shows in the past 15 years were when the big prizes went to the megahits Titanic...

Author: /time Magazine | Title: Box Office Report: Alice's Wonderful Weekend | 3/7/2010 | See Source »

...History as Entertainment For an old Saturday Night Live-style comedian, there is a seriousness of purpose about Hanks as history maker. At 53, he has a repertoire that doesn't include anarchy; he's no longer the romantic-comedy clown. In fact, he exhibits a crabbed resentment toward historical amnesia - most notably his own. Echoing McCullough, who rails against American historical illiteracy, the self-deprecating goof in Hanks nevertheless makes light of his own campaign against historical ignorance. While gag lines are still his forte, his new rallying cry is a palm smacking the forehead: "Why didn't somebody...

Author: /time Magazine | Title: How Tom Hanks Became America's Historian in Chief | 3/6/2010 | See Source »

Function Drinks come in three categories: Urban Detox, Light Weight, and Alternative Energy. According to the back of the bottle, the Urban Detox variety targets the “city warrior” who “jog[s] in the smog and part[ies] on work nights.” (We can't help but wonder—do Cambridge residents qualify as city warriors?) Light Weight, at only 10 calories a bottle, supposedly "ignite[s] your natural metabolism" and keeps you looking slim. Finally, Alternative Energy can “keep you going all day and all night...

Author: By Sophie T. Bearman, CONTRIBUTING WRITER | Title: Sample Fruity Beverages, Cure a Hangover? | 3/6/2010 | See Source »

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