Word: nigseggwald
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...deposit on cans - which affects big brewers who sell in shops more than little ones who sell barrels to beer houses. Still others have used creative marketing to pull themselves back from the brink. The million-liter-per-year, 180-year-old Härle Brewery in Königseggwald went public this year and offered five cases of their flagship Walder Bräu as an annual recurring dividend. The strategy brought in €800,000 - which was enough to both keep the company afloat and lock locals into a uniquely German type of loyalty program. Another brewer, Iserlohner...
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