Word: nike
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These days, everyone is saying it—Nicholas D. Kristof and Sheryl WuDunn say it, The Nike Foundation’s “Girl Effect” campaign says it, Goldman Sachs’ “10,000 Women” initiative says it: Educational initiatives for girls in the third world are the key to a successful international development strategy. As Harvard University President Emeritus Lawrence H. Summers observed years ago in a speech to a Development Economics Seminar at the World Bank, “When one takes into account all its benefits, educating girls...
...Ning started his sportswear company in 1990, building it into a giant, with 2009 sales considerably more than $1 billion. With 7,249 branded stores in China, Li Ning has surpassed Adidas to become the No. 2 sports-apparel company in the country. Unlike an Adidas or a Nike, 99% of Li Ning's revenue comes from within China. But this won't be the case for long. Li Ning has signed a deal with Champ Sports, where 67 of its retail outlets in the U.S. will start selling Li Ning products. Li Ning Co. is also testing the waters...
...This year, Li is back on the West Coast - or rather, his eponymous sportswear company is - setting up its first U.S. retail store in Portland, Ore., not far from the headquarters of archrival Nike. This isn't the first time China's biggest shoe company will go toe to toe with Nike, which has aggressively marketed itself in China. But for once, it won't have home-court advantage. Eyes are on the Portland area, also home to Adidas America and Columbia Sportswear, to see if Li Ning can once again surprise the world by taking on American powerhouses...
...needs to deliver products that will help its élite athletes excel, a process Jay Li says is "half science, half art." Li Ning runs a "Global Innovation Center" in the same building as its Portland retail store, where footwear designers and biomechanic engineers lured from the likes of Nike, Converse and Adidas mix with designers from Li Ning's Chinese staff. On the wall, the innovation center has two clocks - one set to Portland time and one set to Beijing time. "This fusion comes through in our products," Jay Li says...
...Nike isn't shaking in its boots yet, but permanent dominance in American sportswear is never a shoo-in. When Li Ning opened its Portland retail store to the public for an hour on Feb. 15 for its grand opening, sneaker heads lined up for five hours to be among the first to own a pair of BD Dooms, basketball shoes named after NBA point guard Baron Davis. Jay Li admits they lined up "not because of Li Ning but because we have a world-class basketball shoe." (It probably also helped that Baron Davis himself was in the store...