Word: nike
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Dates: during 1980-1989
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...Nike shoes are front runners...
...most successful U.S. manufacturer of the fancy new footwear is Blue Ribbon Sports of Beaverton, Ore., a privately held company founded by Running Enthusiasts Phil Knight, 42, and Bill Bowerman, 69. In just eight years, Blue Ribbon Sports and their Nike (rhymes with psyche) shoes have gone from a standing start to sales of $260 million, and this year they could climb to $360 million or more. Nike is now aiming to overtake Adidas, the West German sports giant. Nike already has 136 models, for every sport from running and tennis to volleyball and wrestling. This year it plans...
...Nike's breakthrough came as a result of some Sunday-morning fiddling by Bowerman in 1975. He began tinkering with the waffle iron that had just been used to make breakfast. With some urethane rubber, he fashioned a new type of sole whose tiny rubber studs made it springy. Bowerman ruined the iron, but he created a new running shoe that was soon grabbed by the army of week end jocks suffering from bruised feet...
...garnered a few problems. The much ballyhooed "air sole" shoe, which had a tiny gas-filled bag in the sole, flopped at first because of too little gas pressure. Blue Ribbon, moreover, may be beginning an expensive squabble with Runner's World magazine, the Baedeker of the sport. Nike charges that the magazine's annual ranking of shoes has given higher ratings to its competitor, Brooks Shoe Manufacturing Co., because of business links between that company and the magazine. Runner's World has countered with a $6 million suit against Nike...
...South Florida, more than a dozen smaller shelters were opened at sites ranging from two former Nike missile bases to the inside corridors of Miami's Orange Bowl. The largest processing center was at Tamiami Park, on the outskirts of Miami, where 1,500 refugees a day plodded through a seven-step process to be cleared for release to join relatives who had fled Cuba years ago. All the while, more kept landing at Key West, to be bused from dockside to Key West Naval Air Station. There up to 5,000 waited, both inside and on surrounding concrete...