Word: nike
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Dates: during 1980-1989
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Jennifer the Valley Girl, whose most strenuous exercise consists of cruising the local shopping mall, favors $64 pink L.A. Gear athletic shoes with Western-style, imitation-silver buckles. Arthur the accountant, who bicycles ten miles before picking up his calculator in the morning, wears TC Lite, Nike's $85 cycling model. His weekend tennis partner rushes the net in Reebok's $80 Italian-made Cosenza tennis shoes, with the brand name discreetly scrawled in the corner...
...satisfied to sell only shoes, companies are diversifying into T shirts, sweaters and shorts emblazoned with their names. All told, the market for athletic shoes will reach $9 billion in retail sales this year, up about 15% from 1988. In a grueling race for market share, once sagging Nike is racing back with revenues of $1.7 billion for the fiscal year that ended in May. Analysts estimate that Nike now claims a 26% share of the market for brand-name athletic shoes. Based in Beaverton, Ore., the company is nosing ahead of its archrival Reebok, which controls about...
...like a cartoon character than the creator of the most controversial film of the summer. He is lean and wiry -- 120 lbs. tightly wound around a 5-ft. 6- in. frame. His hip, distinctively New York style has made him a familiar pop-culture image: stone-washed jeans, a Nike T shirt, a leather Public Enemy medallion around his neck, an ear stud and black Nike Air Jordans, practically his trademark since he appeared with basketball star Michael Jordan in Nike...
...Andreas, Archer Daniels Midland; J. Robert Ave, Lorillard; C.M. Bishop Jr., Pendleton Woolen Mills; Howard Cooley, Jockey International; Ronald Davis, Perrier; *J.F.A. de Soet, KLM; Patrick Foley, DHL Corp.; R. Michael Franz, Murata Business Systems; Ernest Gallo, Gallo Winery; James Harvey, Transamerica; Kim Duk-Choong, Daewoo Group; Philip *Knight, Nike; Gunter Kramer, BMW; George Lawrence, American Gas Assn.; Richard Maher, Christian Brothers Winery; Henri Michel, Aerospatiale; Mechlin Moore, Insurance Information Insti*tute; Hideo Nakao, NEC Electronics; Steven Ross, Warner Communications; Anton Rupert, Rembrandt Group; Robert Sinclair, Saab; Preston Robert Tisch, Loews; Graham Whitehead, Jaguar...
...highest winning percentage (82%) in the sport. Along with that come use of a Cadillac, a base salary of $173,855 and a percentage of postseason revenues that could reach $80,000. (UNLV President Robert Maxson's salary is $123,500.) Tarkanian also has an endorsement contract with Nike shoes, a promotional arrangement with a Vegas nightclub and a sporting-goods store at the airport...