Word: nike
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Dates: during 1980-1989
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...week descend on about 125 outlets in town to get the real stuff. Young couples from Manhattan take an hour's drive on Saturdays to stock up on Fieldcrest sheets; Philadelphia Main Liners trek some 40 miles for Harve Benard outfits. Suburban moms motor in for the kids' Nike running shoes, and senior citizens on bus tours from as far away as central Pennsylvania buy Carter's clothing for grandchildren. Even given the discounts, Flemington merchants grossed about $100 million last year, and they expect to do better this year...
...manufacturers provide the merchandise free in an effort to snare new customers. Boston's Ritz-Carlton offers Rockport walking shoes, Spalding baseball equipment and Canadian Royal skates. The rival Four Seasons Hotel in Boston hands out Reebok shoes. At the RiverPlace Alexis Hotel in Portland, Ore., guests can don Nike jogging suits and shoes. The sporting-goods company, based in nearby Beaverton, is negotiating with three leading hotel chains that are interested in offering Nike products nationwide...
After a 7 a.m. breakfast of bacon rolled in a singed tortilla, John David is ready to leave for school. Dressed stylishly in a blue-striped button-down shirt, blue sweater, wide-pocket gray jeans and Nike sneakers, the sixth- grader hops up into the cab of his father's pickup truck for the ten-minute ride to Bedichek Middle School, where a majority of the 1,040 students are Anglo. After school, John David takes a city bus home...
From work, Helms drives a 1984 Oldsmobile -- he favors used cars -- to his modest home in Arlington, Va., which is furnished in what he calls "ancient fill-in." He slips on his gray Nike running shoes and what Dorothy calls "some old disreputable-looking pants and shirt" and watches the evening news. Often he tunes in Dan Rather, though he urged conservatives a couple of years ago to buy up CBS, which he sees as a citadel of liberalism. His favorite program is Highway to Heaven, about an angel come to earth. "Very inspirational," says Helms...
...next time you're watching TV with some friends and the Nike "Revolution" ad comes on without anyone raising a voice of protest, remember: you're not watching a sneaker commercial...