Word: nike
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Dates: during 1980-1989
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Five months ago Nike had some new shoes. All it needed was a way to launch them. First came a tag line: "Revolution in Motion." Then, according to Kevin Brown, Nike's director of corporate communications, "another brain wave struck -- using the Beatles classic Revolution, music that best epitomizes the concept, to help make our point...
Shying away from purses on principle, and anxious to delude would-be wallet-snatchers, I deposited $200 between sock and sole of my right Nike...
...suffered three consecutive launch disasters, not counting the failure of a small Nike-Orion rocket on April 25, disclosed by the Associated Press last week. That adds up to the worst string of failures since the early days of the space program. Democratic Senator Albert Gore of Tennessee saw more than bad luck at work. Said he: "There may be a quality-control problem at NASA." Gore revealed that the space agency had slashed 70% of the personnel assigned to monitor the quality of its work between 1970 and 1985. Still, the Titan failure, as well as a Titan explosion...
...paint Marty in Guess jeans and jacket, Polo shirt, and Nike sneakers. Then give him a fiberglass skateboard and watch him catch rides on the backs of passing cars. So far, everything here is pretty straight-forward. No Ewoks, no Yodas...
...Nike Airborne shoe, developed for runners aged eight to twelve, features the same ergonomic principles as professional running footwear. But the distinctive design feature is the use of a special material in the toe tips and heel that reflects automobile lights at night for safety...