Word: nike
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Dates: during 2000-2009
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...field already glutted with gadgets, the Nike + iPod kit is the most elegant of high-tech runner's aids. An instrument the size of a pebble measures your pace from a pocket inside one of Nike's specially designed shoes. The pebble streams data to a computer that keeps time and calculates caloric burn. Instead of making you buy a whole new computerized accessory, Nike and Apple decided to use a computer you may already own, an iPod nano...
...When you drop the pebble into your shoe and connect the wireless receiver to the nano, a Nike + iPod menu item appears. Click it, then select a distance or time for your workout. Select your music, a particular playlist or the iPod's "Shuffle Songs" feature. You are immediately prompted by a female voice to begin your run, and then the music adjusts to the right volume. The voice returns calling out your performance, at every 10-minute interval for instance, or every time you hit the nano's center button. As she speaks, the music falls to the background...
...been just another typical couple of weeks for Apple. First, it opened its latest New York City store, complete with enormous glass cube and Dr. Evil-style topless elevator. Then came the announcement of a Nike product that gives iPod nanos the ability to keep track of your physical training. After that, a new U2-autographed red and black iPod arrived, and a rebate for students of up to $179 on an iPod if they buy a computer, too. To top it all off, the new 13-inch MacBooks started shipping...
...Conyers and Rangel express a clear-eyed African-American perspective gained from hard experience. Klein may not share their politics, but he still owes them respect. Adele Batchelder Rocky Hill, New Jersey, U.S. The Sponsorship Circus Thank you for your revealing article on the ferocious advertising battle between Nike and Adidas during soccer's World Cup [May 22]. While racism may be a big problem for the sport - and every possible measure must be taken to remove that evil - soccer's biggest problem is the overcommercialization detailed in the article. For many true fans, the billions of dollars the sport...
French businessman malamine Koné is talking a very big game. The 34-year-old founder and ceo of sportswearmaker Airness is explaining his goal of boosting his company's 2005 sales of $150 million - mostly in France - to rival global giant Nike's some $14 billion. Sound a touch fanciful? Don't tell Koné. "You know where Puma was five years ago? Deeply troubled," Koné says of the now-thriving German-American sportswear group, whose own sales last year exceeded $2 billion. "And six years ago, Airness scarcely existed. We didn't get this far this fast...