Word: nike
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Dates: during 2000-2009
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...spent well north of $100 billion in the effort to create a technological shield to protect its mainland from incoming missiles - much of it on long-forgotten and never used systems such as Nike, Nike Zeus, Nike-X, Sentinel and Safeguard. The grandest of these, the Safeguard system, was built nearly 40 years ago in Nekoma, N.D. Huge earth-moving machines dug up 1.75 million cu. yd. of rich, black loam from the 470-acre site. Contractors built the base with 160,000 cu. yd. of concrete and 12,000 tons of steel. They crowned their work with a partly...
...long before Obama started talking about how green is the new gold, many corporations discovered that business was about a lot more than a profit-and-loss statement. At first, the corporate stance was defensive: companies were punished by consumers for unethical behavior. In the 1990s, companies like Nike and Walmart were attacked for discriminatory and unfair labor practices. People became alarmed about "blood diamonds," or "conflict diamonds" - gems mined in war zones and used to finance conflict in Africa. More recently, consumers have become concerned about the sourcing of metals used in computers. The nexus of activist groups, consumers...
...first time I went jogging in Tehran, I nearly hyperventilated after four blocks, despite wearing the gauziest of headscarves and a decidedly immodest pair of Nike Capri pants. The fabric covering my ears and neck stoked my body temperature unbearably, and the pleasurable strain of running gave way to acute discomfort. "How am I going to stay fit here?" I wailed to my Iranian girlfriends, experts in the dilemma of balancing exercise with Islamic modesty codes. They offered me a rich store of advice, from headscarves with ear slits to calibrating outdoor exercise with the seasons to where to find...
Most of the President's longtime golfing buddies say the First Game is improving. After a brief flirtation with a new Nike driver, Obama has returned to his Titleist and is still struggling to master his new hybrid woods. He putts solidly and is working on his bunker shots, once an Achilles' heel...
...most surprising thing about the Museum of Counterfeit Goods, however, is the sheer diversity of its exhibits. Any tourist in Bangkok would be familiar with the knockoff Rolex and Tag Heuer watches, the G-Star jeans, the Nike sneakers. But ripoff shampoo and candy? Toothpaste that might have been cobbled together in a grubby lab on the outskirts of Ho Chi Minh? Ballpoint pens? Staples? For a moment the guilt dissipates and I wonder why I've sacrificed an afternoon to a museum showcasing the most basic wares to be found in any stationery store. (I could, after...